What's inside
1. Before You Spend a Dollar - The Offer AuditA 30-minute, six-question audit that gives a written verdict on your offer before you spend anything on marketing.
2. Finding Where Your Buyers Already AreA 90-minute research sprint to find where your buyers already talk about the problem, and collect their own words.
3. The Message Document - Write It Once, Copy It EverywhereWrite your core message once, in one document, so the page, the posts and the emails all say the same thing.
4. One Page, One Action - The Landing PageHow to build a landing page that answers one question for one kind of visitor and asks for one action.
5. Pick One Channel - And Give It Ninety DaysWhy five channels done at 20% produce almost nothing, and how to choose one and commit to it for 90 days.
6. Search - Being Findable When They're Already LookingSearch: being findable when people are already looking, and what has changed since older advice was written.
7. Short-Form Video - Three Seconds to Create the ProblemShort-form video: huge free reach, zero intent, and work that does not last - what that means in practice.
8. Email - The Only List You OwnEmail: keeping the people who were interested, and the limits of 'owning' your list.
9. Paid Traffic - Buying Attention Without Buying IllusionsPaid traffic: it amplifies what you already have. When it helps, when it only confirms a weak offer faster.
10. Measurement - Knowing What You Actually KnowMeasurement: at small scale most numbers are noise - how to tell what you actually know.
11. The Ninety-Day Plan - Putting It In OrderThe 90-day plan: every decision from the earlier chapters, put in the right order on a calendar.
12. When It Isn't Working - A DiagnosticWhen it is not working: four different failures with four different fixes, and how to tell which one you have.
AppendicesThe tool stack with prices, fill-in worksheets, sources and a glossary.
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