The Digital Marketing Guide
(Digital eBook)

• Before You Spend a Dollar - The Offer Audit
  A 30-minute, six-question audit that gives a written verdict on your offer before you spend anything on marketing.
• Finding Where Your Buyers Already Are
  A 90-minute research sprint to find where your buyers already talk about the problem, and collect their own words.
• The Message Document - Write It Once, Copy It Everywhere
  Write your core message once, in one document, so the page, the posts and the emails all say the same thing.
• One Page, One Action - The Landing Page
  How to build a landing page that answers one question for one kind of visitor and asks for one action.
• Pick One Channel - And Give It Ninety Days
  Why five channels done at 20% produce almost nothing, and how to choose one and commit to it for 90 days.
• Search - Being Findable When They're Already Looking
  Search: being findable when people are already looking, and what has changed since older advice was written.
• Short-Form Video - Three Seconds to Create the Problem
  Short-form video: huge free reach, zero intent, and work that does not last - what that means in practice.
• Email - The Only List You Own
  Email: keeping the people who were interested, and the limits of 'owning' your list.
• Paid Traffic - Buying Attention Without Buying Illusions
  Paid traffic: it amplifies what you already have. When it helps, when it only confirms a weak offer faster.
• Measurement - Knowing What You Actually Know
  Measurement: at small scale most numbers are noise - how to tell what you actually know.
• The Ninety-Day Plan - Putting It In Order
  The 90-day plan: every decision from the earlier chapters, put in the right order on a calendar.
• When It Isn't Working - A Diagnostic
  When it is not working: four different failures with four different fixes, and how to tell which one you have.

The Digital Marketing Guide is a 125-page working manual (second edition, August 2026) for one person marketing their own product or service. It starts before any marketing: a six-question audit of your offer, because a good ad pointed at an offer nobody wants only fails more expensively. Then it takes you through research, your core message, a landing page, choosing ONE channel, and measuring honestly, and ends with a 90-day plan and a diagnostic for when things are not working.

Who this is for: Small business owners, freelancers, creators and anyone selling one product or service who wants a clear order of work instead of trying five channels at once. No marketing background is needed. It is NOT a make-money-online system, a shortcut or a guarantee of sales: it is a manual that asks you to do the work and shows you how to check whether it is working.

• 12 chapters, each ending in a concrete piece of work (an audit, a research sprint, a message document, a landing page, a channel decision...)
• Search, short-form video, email and paid ads explained with their real costs and limits
• A measurement chapter on which numbers to trust at small scale, and which are noise
• A 90-day plan that puts every step in order
• Appendices: the tool stack with prices, fill-in worksheets, sources and a glossary
• PDF and EPUB, readable on any device

No income claims: what you earn depends on your offer, your market and your work, and this book says so plainly. If it is not what you expected, Digistore24's 60-day money-back guarantee applies.